AdsGram | Telegram Advertising

📊 The Russian audience hasn’t disappeared — it has shifted geo Over the past few weeks, AdsGram has observed a change in the structure of Telegram’s audience. Users with a Russian interface haven’t decreased — they’ve redistributed across other geos via VPN. The main countries: the Netherlands, the US, and Germany. This is confirmed by traffic dynamics: — end of February: ~856K — current volume: ~2M+ — growth: approximately 2x In fact, this is not about new users, but a shift of the existing audience. This affects campaign settings: when targeting only Russia, part of the audience is no longer captured, even though their activity inside Telegram remains the same. 👀 Advertisers are still buying the same audience, but now factoring in the updated structure and settings in the dashboard. Recommended parameters: — interface language: Russian — geo: Netherlands, US, Germany — traffic type: VPN only If you work with Telegram traffic, it makes sense to rebuild your targeting based on this new landscape and test how results change with AdsGram. Follow AdsGram: Website / Telegram / X / Eng / 中文

🤯 Why does advertising in Telegram deliver unstable results? You launch a campaign — everything works. A week later, same setup, same budget — results drop by half. It feels like something broke, or maybe you did something wrong… or just got unlucky. In reality, it’s neither. Instability in Telegram advertising isn’t random — and it’s not something you just have to accept. It’s a direct consequence of how the system itself works. There’s no fixed inventory in Telegram. The audience isn’t “reserved” for a specific advertiser — it’s constantly distributed across dozens of campaigns in real time. The algorithm decides who sees what, when, and at what price. Competition for impressions shifts every hour, just like user activity. Which means identical settings can produce completely different results on different days — not because of your actions, but because the auction context is always changing. So instability isn’t a bug — it’s a signal that the system is dynamic. And it needs to be managed the same way. The most practical approach: analyze performance over a longer period, not day by day. Running multiple creatives in parallel also helps — the algorithm will naturally pick what works best under current conditions. 🪄 Register your AdsGram account and track all key metrics in one place. Follow AdsGram: Website / Telegram / X / Eng / 中文

✈️ Limitations of manual ad buying in Telegram: why it doesn’t scale You find a channel, agree with the admin, pay, get results. Naturally, you want to repeat it — but the same channel is already booked, the price has gone up, or the admin just doesn’t reply. The issue isn’t that manual buying is inconvenient. The issue is that it’s structurally uncontrollable. 🛠 Every placement turns into a separate experiment. Analytics are collected manually: screenshots from chats, scattered spreadsheets, reminders. Even comparing two channels using the same metrics can take hours. Manual buying doesn’t scale because key variables are outside your control. 🪄 Register your AdsGram account and launch your first campaign with transparent analytics. Follow AdsGram: Website / Telegram / X / Eng / 中文